Evolutionary processes of variation, selection, and retention characterize product category evolution (e.g., Anderson and Tushman 1990; Tushman and Murmann 1998). Technological breakthroughs result in rivalry between alternative designs, resulting in a period of design variation or ferment. Viewed in this evolutionary perspective, the emergence of a dominant design is the transition point between the periods of variation and selection.
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The Emergence of Dominant Designs By Raji Srinivasan The University of Texas, Austin Gary L. Lilien ISBM Report 9-2004 |
